When we talk about colors, we often lean towards discussing the way that colors make us feel and the way they impact our emotions and core reactions. But purple is different. Unlike blue which relaxes us, and red which makes us feel all fired up and emotional, purple is a color more commonly associated with power. And with that comes a new way of considering the color purple – as a statement, and a way of telling the world who you are.
This stems from the idea that only royalty and the nobility could afford purple back when color was at the very heart of societal trends – purely because purple was the most expensive color to obtain and produce. As such, only the highest in society could afford to have purple clothing produced – and so it became the very color of wealth, an accolade it still holds in Japan even today.
The way we see purple
Did you know that purple is one of the most difficult colors for our eyes to pick out and distinguish?
It is also a color which has owned a multitude of gender associations and assumptions, with many viewing the color as on par with pink and its feminine links. However, this is stomped on by gender equality activists who seek to remove all stereotypes associated with colors and their use in modern society.
So, how can you use color to express yourself in the most authentic and genuine way? After all, most of us aren’t considered nobility or royalty – so can purple work in a standard closet?
How to factor purple into your closet
Purple is, by its very definition, a statement color – and it comes in a multitude of shades which can both blend together seamlessly or be used to create patterns and intricate designs. Lilac is often viewed as a relaxing shade, whole a deeper and darker purple stands out and adds a sense of elegance and warmth to a space or an image.
Purple also works surprisingly well when paired with yellow – a match which was found to blend well in the garden and through nature, and which has since transitioned into image and fashion.
To wear purple effectively, you must first embody its core characteristic – power and empowerment. Through wearing purple, you tell the world that you are proud of your independence and unique style, and you are not afraid to draw attention to yourself.
For a more subtle injection of purple, consider a garment or outfit where purple is the secondary rather than the primary color. This could include purple against a white or black background or as part of a more vivid and vibrant pattern.
However you choose to use purple in your image, never forget its association with power and status – or its ability to make you feel like a million dollars (even if you aren’t quite that wealthy!)