Develogram

i-Style

"Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world - an emotion.” - Alber Elbaz

Before We Begin

Congratulations on becoming a fellow Purpurian! By buying one of our Develograms or signing up to have an Account with us, you instantly become a Purpurian. We are honored to welcome you to the club! 

This means you now have access to some amazing supplementary materials that we offer, called ‘Freebies’. One of those Freebies is ‘The Power of Color’ that we highly recommend browsing through, prior to starting i-Style. In case you’ve missed it, we’ve included it right here for your convenience, below: 

PDF Workbook

Audio

Introduction: i-Style

This Develogram is designed for every single person who read through a list of several types of style and thought “but I don’t fit in any of those groups”. For all of you who reflect different styles in different locations, and who perhaps mix and match your look depending on the occasion – this material is for you.

PDF Workbook

Audio

Lesson 1: Casual

A casual style is one in which you feel comfortable, with some of our top influencers in this category pulling off the effortless casual trend, seamlessly.

PDF Workbook

Audio

Lesson 2: Formal

The next of our four style categories is FORMAL, and it is under this umbrella that we must consider those who truly believe that it is better to be overdressed than underdressed.

PDF Workbook

Audio

Lesson 3: Business Casual

This is where we move towards the age old question on everyone’s lips when they receive an invitation to an informal office or social event: what is “BUSINESS CASUAL”?

PDF Workbook

Audio

Lesson 4: Independent

To embrace an independent style, you must be willing to move beyond the norms of outfit pairings, with a combination of unique garments and untraditional pairings.

PDF Workbook

Audio

Bonus Style vs Fashion

Who doesn’t love a good bonus, right?! Enjoy these useful nuggets of information and tips!