Purple Feather Tree

Privacy Policy

In this Privacy Policy the terms, ‘we’ or ‘us’ is Purple Feather Tree

Your privacy is important to us. Purple Feather Tree are committed to keeping your information secure and processing all data in accordance with UK Domestic Data Protection law, EU Data Protection law. We are registered with the UK Information Commissioner’s Office (ICO) as a data controller under registration number ZA934885.

Data submitted outside of UK and EU territory will be processed to UK law and/or in accordance with applicable law where there is a mandatory requirement that requires enhanced compliance.

All matters relating to our Data Protection compliance and policy are managed by the company Director, Alexandra Osbourne.

This Privacy Policy contains important information to help you understand how and why we process any personal information that you give to us.

What Information We Collect

We process personal information which you give us:

  • As a client to provide you with access to educational materials, podcasts, videos, self-help and personal development courses, contests, private Facebook groups, news on up-coming courses/events and other social media engagement
  • Whilst servicing your account through our website, in writing or over the phone.
  • If you request information or assistance from us.

What personal information we process

This includes:

  • *Personal details such as your name, date of birth, address, telephone number and email address.
  • *Family, lifestyle and social circumstances.
  • *Financial details such as your income.
  • *Employment/self-employment details.
  • *Social Media Profile Information.

Special Categories of Personal Data

Special categories of personal data include information about an individual’s health and other categories of personal information which are closely protected.

We do not generally process such information unless you have voluntarily provided this to us, or it is relevant to Service you have asked us to provide; For example; personal career goals, or where you have advised us of an issue, such as your health, which could mean that you may be classed as a “vulnerable client” i.e. due to your personal circumstances or personal characteristics you are particularly vulnerable to financial detriment.  We will process sensitive information where you have provided this information to us and have agreed that we can use this information to deliver relevant services and educational courses Where possible we shall seek to minimise the collection and use of such special categories of personal data.

How we might collect your Personal Data.

When you make an enquiry about our services or sign up to receive our regular newsletter you will submit your data to us either by registering for on-line access or by submitting our online form. In both cases, before you submit your data to us, you will see a link to this privacy policy which will advise you to read the policy. You will also see a ‘radio opt-in icon’; by selecting the opt-in you will be giving consent to be contacted by us on matters relating to our products, services, contests and news updates. Whenever we process your data to contact you based upon your consent, we will always include an unsubscribe link.

When you engage Purple Feather Tree to provide any of our services your data will be processed on the basis that you have contracted with us, this is a different lawful basis to the consent basis.

How we use your Personal Data.

When you provide us with your personal information, we use your information to:

  • Provide Educational, Self-Development Services and Courses
  • Provide and service your relationship with us.
  • Comply with legal obligations for the prevention of financial crime and money laundering.
  • Update you on our Services, News and any Special Offers.

We will process your information in order to meet our contractual obligations to you, where we have a legitimate interest to do so and, where we are permitted by law or to comply with applicable laws and regulation.


Providing a service and internal processing

To assess your needs and provide you with educational and development courses

The lawful basis is to fulfil all the contractual obligation.

To service and administer your matter including billing

Legitimate interests to provide and manage the service

To confirm, update and improve our client records

To comply with legal obligations in the Data Protection legislation

To provide you with any information on the services that you have requested

To meet our contractual obligation to provide information on the services you have requested

Relationship Management

To manage and develop our relationship with you

Legitimate interest to service your matter and improve our service to you

To inform you of products and services that may be of interest to you, where you have chosen to be made aware of this

With your consent

Training and development

For training purposes and to improve our service to you

Legitimate interests to improve our services and develop our employees

Complying with Legal Obligations

To prevent, investigate and prosecute crime, fraud and money laundering

To comply with legal obligations for prevention of financial crime and money laundering

For auditing purpose

To comply with our legitimate interest to conduct audits

If we are obliged to disclose information by reason of any law, regulation, or court order

To comply with legal obligations


To transfer information to any entity which may acquire rights in us

Legitimate interests for commercial interests

For any other purpose to which you agree.

With your consent

How we retain your personal information

We will retain your personal information in accordance with applicable laws.  We will take reasonable steps to destroy or anonymise personal information we no longer need for the purposes we have set out above.

Our retention periods are:

Type of personal Information

Retention Period

General personal data which includes your normal personal data, personal identity and personal financial data

2 years after the end of our relationship with you.

Special categories of personal data

2 years after the end of our relationship with you

Call recordings

1 year


How we share your information

Where necessary or required we share information with:

  • Regulatory authorities to comply with our legal obligations.
  • Experts required to work on your matter and courses.

Information Security

We invest appropriate resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control. Where we provide sign posting to another service provider we advise that you should visit their Privacy Policy to ascertain how your data will be processed. We operate due diligence checks of third-party service providers and have compliant Data Processing Agreements in place.

In situations where it is necessary for data to be transferred between parties whether UK, EU or Worldwide we maintain optimum security protocols and have policy in place to continually monitor and safeguard all data.


Our website uses cookies including Google and Social Media Analytics cookies to obtain an overall view of visitor behaviours. Collected information is used solely for legit purposes including but not limited to protecting our platform as well as our members. The cookies we use are regarded as essential and can not be deactivated.

Please note, you can manage all cookies via your Web Browser Settings but by disabling essential cookies some of the features we provide might be limited or not available to you entirely.

You can learn more about cookies “here

Your Rights

You have the right to request copies of your personal information.  If you think any of the personal information, we hold about you is inaccurate, you may also request it is corrected or erased. You also have a right, in certain circumstances, to object to our processing of your personal information, to require us to stop processing your personal information and/or to withdraw your agreement to processing based on ‘consent’, but this does not apply where we have other legal justifications to continue processing your data or an overriding legitimate interest.

In relation to all of these rights and on any other mater relating to Data Protection you may email support@purplefeathertree.com.

Complaints Process

If you have a complaint about how we have handled your personal information you may contact us using the details above and we will investigate your complaint. If you are unhappy with any aspect of our investigation into your complaint you have the right to complain to the Information Commissioner’s Office, details of how to complain are available at www.ico.org.uk     

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